The forefront thinkers of fashion and design have turned the rules of the traditional window shop displays upside down, offering us a fiery of colours and unconventional use of objects and concepts. Creative, extraordinary and a little bit crazy, these unorthodox visual merchandizers challenge our senses and perception of fashion as commodity. Instead they create an imaginary world, a wonderland of colours, distorted shapes and unusual combination of objects to create a story rather than a mere display of clothes. This dynamic whirlpool of organized disorder, triggers emotions and subconsciously lure us in becoming part of the fairy tale behind the window.
Here at DYH we cherish creativity and imaginative design and decided to share our choice of the most creative window displays we have seen.
LANVIN
Dramatic and ultra stylish the French fashion brand LANVIN always manages to create an impact with its fashion shows or extravagant window displays.
HERMES
For high-end fashion brand HERMES, when displaying a scarf it is never enough just to throw it on a mannequin. Incorporating beauty and creativity, their window merchandize features scarfs coming out of a tube, clearly showcasing innovative concepts and original thinking.
SAHLING PERFUMES
This artistic visual merchandising for Sahling Perfumes was created by the students of Academy JAK in Hamburg, Germany. The simple idea of an oversized nose above the bottles of perfume has an impactful effect over every passer by.
LIBERTY
Creating an illusion with colour and graphics, this window display in Liberty department store challenges our visual perception and senses.
DIESEL
Diesel, the rock kids of fashion, display the rebellious appeal of their brand by driving a car through the window.
THE MEN’S STORE
Made with over 30 copies of the Financial Times, this lavish newspaper dress adorns the window of the The Men’s Store, implying the notion that behind every successful man there is a great woman to stand by him for support and love.
SACKS FIFTH AVENUE
Challenging the notion of balance, these creative chair arrangement on the window display on Sacks Fifth Avenue reminds of a complex act from Cirque du Soleil. Do not try this at home!
SELFRIDGES
Playing with the notion of our consumer society the luxury department store Selfridges creates a playful reference to our highly materialistic culture and our glorification of luxury goods.
ZSOZSO COUTURE
In other words…yes, it is far from easy being a woman!
LOREAK MENDIAN
Elephant on stilts! We like it!
